Messages4Men: Goal to recruit 1,000+ men. Mission accomplished.
TYPE
Branding
Print collateral
Website
Social media
ROLE
Creative director
Web and Graphic Designer
Marketing lead
While at JSI, I helped to successfully recruit more than 1,000 men of color to participate in Messages4Men, a study that tested HIV prevention messages with Black and Latino men who have sex with men. I developed and implemented a recruitment strategy that included online and print ads in English and Spanish, social media, printed materials, outreach, and word-of-mouth strategies.
